Commonly misunderstood and misspelled as "striking a cord."
A cord is a single strand that connects. You can strike a cord, but not much happens.
A chord, on the other hand, is the resonance of multiple cords, more than one vibrating together.
That's rare, and worth seeking out.
It probably won't happen if you don't do it on purpose.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/153788956/0/sethsblog~Striking-a-chord.html
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