I just noticed something about the ubiquitous sign at every diner.
On one hand, it means, “the special that was assigned to today.” It’s possessive.
But on the other hand, it could simply mean, “today is special.”
Because both are true.
Plan accordingly.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/622793140/0/sethsblog~Todays-special/
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