Two things:
We do it all the time. Constantly.
We’re terrible at it.
We spend our days guessing how an action will impact the future, and we’re often wrong.
And we spend the rest of our days hoping we were right or worried that we weren’t. We try to control the future by telekinesis and anxiety in equal measure.
When the future doesn’t cooperate, we spend even more time trying to change the next bit of future so that it ends up more closely matching the future we were hoping for.
What if, instead, just for a little while, we simply did our best?
And let the future take care of itself.
Because even if we don’t fret, the future is still going to take care of itself.
All that’s on us is to do our best work. Paying attention to models and the community and the people we serve.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/621848070/0/sethsblog~On-predicting-the-future/
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