That’s what makes it a model. The map is not the territory, and a model is nothing but a stripped-down approximation of what might be happening. By definition, the model for your problem, your organization, your opportunity–it’s not actually the thing being studied, it’s a simplified version of it.
At higher magnification, your model is wrong. It has to be in order for it to be a model.
And yet we need models.
We need a model because if the elegant, pure, refined model doesn’t work, it’s harder to understand why your messy, real-world situation is going to work.
Not all logical and structurally sound models turn into successes in the real world, but better to begin with something that makes sense.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/621679850/0/sethsblog~All-models-are-wrong-some-models-are-useful/
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