Some of the shift to digital is unwanted, fraught with risk and lonely.
But in some areas, organizations and leaders are realizing that it’s actually more powerful and efficient.
So why didn’t you do it before?
Because it’s easier to follow.
Because it’s more comfortable to stay where we are.
Waiting to do something because you’re forced to is rarely a positive approach to growth or leadership. Abrupt shifts against our will may cause change, but they’re inefficient and destabilizing.
Next time, take the lead. Not because you have to, but because you can.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/621457188/0/sethsblog~But-we-were-comfortable/
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