Look in the obvious places first

That makes sense, because the obvious solution is obvious because we’ve learned how to solve problems like these. Your car keys are probably on your dresser, not in Santa Fe.

Here’s the thing: if the problem is a longstanding one, if it hasn’t been solved in a while, then the places you think are obvious aren’t. Because they’ve already been tried.

As time goes on, the most likely site of the solution is further and further away from what you would have guessed. So begin there instead. That’s the new obvious place.

Hint: it’s probably a place that feels uncomfortable, risky or difficult.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/615578082/0/sethsblog~Look-in-the-obvious-places-first/