Better than real

A still life painting was supposed to capture a moment in time, something that we’d photograph if only the camera had been invented.

And a sauna was a nordic way to simulate a warm afternoon at the beach.

But an artistic photograph isn’t supposed to simply be a snapshot. It has to add more than that.

And a veggie burger is not simply a pale imitation of a meat burger. It can be something better.

The problem with faux is that it’s not enough.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/616076532/0/sethsblog~Better-than-real/