We are more aware than ever before. More aware of victims of violence, or a natural disaster. More aware of insane wealth or grinding poverty. It gets beamed to us, regularly.
We’re even more often exposed to social hijinks, sports stars or business moguls.
We’re aware that people run a marathon, or fast for a week. That they start a business or meditate every day. They know how to code, or to take pictures.
But there’s a difference between hearing about it and experiencing it.
There’s no excuse for being uninformed. But when it matters, there’s also no good reason for being inexperienced.
There’s often a piece of glass between us and the world as it’s delivered to us. That glass magnifies awareness, but it doesn’t have the same impact as experience does. It can’t.
Our awareness has been stretched wider than ever in history, but often at the cost of taking away a lifetime of experiences.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/617161474/0/sethsblog~Awareness-vs-experience/
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