Compromise

People talk about compromising like it’s a bad thing.

But we’re always doing it.

Even the most ardent vegan is killing tiny creatures in a glass of water.

There’s no economy on earth that is completely unregulated, nor is there one that’s completely state-controlled.

We’re never completely at an edge. We can’t be.

So now, the question isn’t whether or not to compromise. The question is where we’re going to be on the spectrum.

That’s a more useful place to start the conversation.

 

PS today’s the first lesson in The Marketing Seminar. We’ve assembled an extraordinary cohort of people seeking to do better work. I hope you’ll check it out.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/615739586/0/sethsblog~Compromise/