You can change the way people get the things they want.
Or you can change what they want.
Jeff Bezos and Bill Gates are two of the wealthiest people in history. They got that way by changing how people used tools to find new ways to get what they already wanted.
Nelson Mandela and Jacqueline Novogratz picked a different mission. Trying to change what people want in the first place.
Both paths are available, but they’re different.
PS The only way to create action where there is none is to tell a story that resonates. I’m thrilled to offer you a preview of bestselling author Bernadette Jiwa’s new story skills workshop with Akimbo. It begins in a few weeks and you can sign up for updates right here.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/608501972/0/sethsblog~Which-change/
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