Wednesday, October 16, 2019

Hope for the best

Better, I think, to spec for the best instead.

It’s comforting to hire a contractor, give them a rough spec and hope for the best. Wish to be positively surprised. Leave room for lots of unexpected magic.

But if it matters, write a really good spec instead.

       


from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/607842864/0/sethsblog~Hope-for-the-best/

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