“What’s the hard part?”

A simple question, often overlooked, as if ignoring it will make the problem go away.

Everything worth doing has a hard part. If it didn’t, it would have been done already.

The hard part, we can hope, will become easier if you allocate resources and focus and effort. That’s the point of the work, to whittle away at the hard part.

But, if we refuse to ask and answer, then how can we possibly focus on what matters?

It’s often a lot more fun and relaxing to focus on the parts that aren’t hard. Or to pretend that the hard part is easy.

Better, I think, if we’ve decided that the work is worth doing, to get serious about the parts that are worth our effort.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/608191560/0/sethsblog~Whats-the-hard-part/