Projects often require tools. The right tool gets the job done (all of it) and an inferior one leaves it undone (none of it).
There’s a spectrum of cost, though. Tools require different levels of expense to purchase and use. If you use a cheap tool, you might end up with nothing. Use the right tool, and you get the desired result.
Because the cost of tools usually fills out a linear scale from cheap to expensive, we can be lulled into believing that the results are also on a linear scale. But that’s not true.
You’ll need to spend enough to get anything at all. Less than that is a total waste of time and money.
Better to use a tool that cost more than you expected than to use a cheap tool and get nothing in return.
PS The first lesson for The Freelancer’s Workshop went live this week. Today’s a great day to join. We teach technique, but mostly we help you become more brave.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/608145404/0/sethsblog~All-or-nothing/
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