We make our own taste, and call it reality

Most of us say, "this is better, therefore I like it."

In fact, the converse is what actually happens. "I like it, therefore I'm assuring you (and me) that this is better."

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/532660206/0/sethsblog~We-make-our-own-taste-and-call-it-reality.html