Saying it twice isn't a moral failing.
Repeating yourself, doing it in different ways, is a useful response to the distractions, browsing and scanning that your audience is hooked on.
It's not your fault that the world is cluttered and filled with distractions. If it's important, it's worth saying twice.
PS new Akimbo episode today is about writer's block.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/530816800/0/sethsblog~In-defense-of-redundancy.html
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