There's a commuter shortcut near my house.
To make it work, you need to accelerate the SUV up a really big hill, breaking the speed limit by ten or twenty mph. Then roll a stop sign, avoid a few kids walking to school and gun it on the downhill.
All to save three minutes.
Meanwhile, the other commuters arrive at work with their psychic energy saved for the real work. The hard work of confronting the status quo.
The first shortcut is selfish. It wastes resources and engages in risk to help no one but the driver.
The other work, though, is priceless. Those are the hills worth taking.
[PS hint: There's another session of TMS coming up soon. If you have an idea worth spreading, it might be for you. We always alert our keep-me-posted list first with all the details. Find out more here.]
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/531721472/0/sethsblog~The-big-hill.html
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