It's not unusual for something to be positioned as the high performance alternative. The car that can go 0 to 60 in three seconds, the corkscrew that's five times faster, the punch press that's incredibly efficient...
The thing is, though, that the high performance vs. low performance debate misses something. High at what?
That corkscrew that's optimized for speed is more expensive, more difficult to operate and requires more maintenance.
That car that goes so fast is also more difficult to drive, harder to park and generally a pain in the neck to live with.
You may find that a low-performance alternative is exactly what you need to actually get your work done. Which is the highest performance you can hope for.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/515426964/0/sethsblog~What-sort-of-performance.html
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