Before you design a chart or infographic

What's it for?

A graph only exists to make a point. Its purpose is not to present all the information. Its purpose is not to be pretty.

Most of all, its purpose is not, "well, they told me I needed to put a graph here."

The purpose of a graph is to get someone to say "a-ha" and to see something the way you do.

Begin there and work backwards.

[Only slightly related: I'll be in Orange County for an evening event on February 15. Details are here. Hope to see you there.]

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/517193152/0/sethsblog~Before-you-design-a-chart-or-infographic.html