2018 might be Amazon’s year to take a leading role in online advertising

 With WPP’s over 200,000 employees and a $75 billion media book, Sir Martin Sorrell has a uniquely privileged insight into the future of the online advertising industry. And he believes that 2018 might be the year that a third company joins what he calls the Facebook/Google “duopoly” in online advertising and search. Read More

from Microsoft – TechCrunch https://techcrunch.com/2018/01/21/2018-might-be-amazons-year-to-end-the-facebook-google-advertising-duopoly/?ncid=rss