Surfing vs. coal mining

When the unexpected happens in surfing, that's why you went.

When it happens in a coal mine, it's a matter of life and death.

Perspective changes based on how you define your work. That unplanned outcome or sudden emergency—are you looking at with the optimism and possibility of a surfer, or the dread of a miner?

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/520604282/0/sethsblog~Surfing-vs-coal-mining.html