If it’s an obligation, then you don’t have a choice.
Pretending you do is simply a way to create frustration. Free yourself to simply do what you have to do.
On the other hand, if you do have a choice (and you probably do) then it doesn’t make sense to treat it as an obligation. Own the choice.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/599034044/0/sethsblog~Choice-and-obligation/
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