If you ran the local 5 and 10 cent store, you could count on a steady stream of customers to buy your knick knacks, notions and bobbins. After all, you were the only game in town.
And if you were the local Chinese restaurant, your delivery zone was just the right size that the only option some had for moo shu was you.
Local scarcity was sufficient for coaches, travel agents, real estate brokers, lawn care specialists and car washes.
But in the age of Amazon and online services, only the car wash and the Chinese restaurant are insulated now.
Local scarcity is insufficient. What else can you provide that makes me unlikely to click for an alternative?
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/511529172/0/sethsblog~Local-scarcity.html
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