The thing about maps

Sometimes, when we're lost, we refuse a map, even when offered. 

Because the map reminds us that we made a mistake. That we were wrong.

But without a map, we're not just wrong, but we're also still lost.

A map doesn't automatically get you home, but it will probably make you less lost. 

(When dealing with the unknown, it's difficult to admit that there might not be a map. In those cases, a compass is essential, a way to remind yourself of your true north...)

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/481914736/0/sethsblog~The-thing-about-maps.html