When someone is frequently naysaying a proposal or a situation, it's tempting to figure out how to make them happy. What can you change to find a compromise, how can you listen to their objections and respond in a way to gain their approval?
It might be, though, that being oppositional is making them happy. It may be that the best way to satisfy their objections is to let them keep objecting.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/468001530/0/sethsblog~Oppositional.html
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