Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours.
That everyone has a noise in their head.
That everyone thinks that they are right, and that they have suffered affronts and disrespect at the hands of others.
That everyone is afraid. And that everyone realizes that they are also lucky.
That everyone has an impulse to make things better, to connect and to contribute.
That everyone wants something that they can't possibly have. And if they could have it, they'd discover that they didn't really want it all along.
That everyone is lonely, insecure and a bit of a fraud. And that everyone cares about something.
Sonder might happen to you. When it does, it will help you see the world in a whole new way. Because, if you let it, the feeling can persist. A feeling that can allow you to see others the way you'd like to be seen.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/469531132/0/sethsblog~Seeking-sonder.html
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