Tactics are great. Execution is essential.
But a smart strategy is like having the wind at your back. It makes everything easier.
Once we dig in on our tactics and invest in execution, it gets emotionally difficult to walk away even (especially) if our strategy is working against us.
Nearly every time I’ve changed my strategy, I’ve regretted how long it took me to realize that it was time to do so. So much time and energy wasted. You can get a lot more done when you’re working with the environment instead of against it.
Today’s the launch day for The Bootstrapper’s Workshop. It’s a strategic check-up for anyone who wants to build a business without raising a bucketful of money. Get the strategy right and you’ll have an easier time with the tactics.
PS look for the purple circle to save some money today and tomorrow.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/606632930/0/sethsblog~The-wind-at-your-back/
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