On knowing what you’re doing

It’s pretty easy to know what you’re doing when you’re doing something that you’ve done before.

Follow the path.

It’s a lot more difficult when the task ahead is not quite the same as what you’ve done before. When wayfinding is required.

That’s a different skill. That’s the skill of finding the common threads, seeing the analogies and leaping over the crevices. Knowing how to do something you haven’t quite done before.

Which sort of knowing is more scarce?

Which is more valuable?

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/607039446/0/sethsblog~On-knowing-what-youre-doing/