There are at least seven realistic ways to get from my home near New York to a meeting in Washington DC. None of them are wrong. Each offers its own advantage in terms of resilience, speed, cost or hassle.
And so, we can’t choose based on this is right and those are wrong. The only useful construct is to consider our priorities and find the route with the best combination of trade offs.
Waiting for perfect is a never-ending game.
And the comfort of totally right vs. totally wrong is elusive.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/600292660/0/sethsblog~More-right/
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