Google reshuffles its leadership in Asia Pacific

There’s a changing of the guard within Google’s Asia Pacific business. In recent weeks, personnel changes within two of its most important roles show the search giant is entering a new era of management for its fast-growing business across the continent.

Scott Beaumont, a British executive who previously ran Google in China and Korea, stepped into the role of Asia-Pacific president following an announcement made on March 18. Following that, Google revealed today that Rajan Anandan, the executive in charge of Google’s business in India and Southeast Asia, would leave the company. VC firm Sequoia India said that Anandan, who has made a number of angel investments, is joining its ranks to oversee Surge, the early stage accelerator program that it announced in January.

A former consultant with McKinsey in the U.S, Anandan worked for Microsoft and Dell before joining Google in 2011. Under his tenure, the company executed a range of initiatives for India under its ‘Next Billion Users’ initiative which included its Tez payments service (now called Google Pay), public WiFi, local apps and a range of more data-friendly versions of apps like Maps and YouTube. Under Anandan, Google’s revenues surpassed $1 billion annually with reports suggesting that India-based income grew some 30 percent year-on-year last year.

Beaumont, who will assume Anandan’s duties while a replacement is hired, paid tribute in a statement:

We are grateful to Rajan for his huge contribution to Google over the past eight years. His entrepreneurial zeal and leadership has helped grow the overall internet ecosystem in India and Southeast Asia, and we wish him all the best in his new adventures.

Google certainly stands in a more competitive position in India today, but whoever replaces Anandan will need to deliver a strategy in response to Facebook’s phenomenal growth in India — where it is said to be close to $1 billion in annual revenue, with big plans for its hugely popular WhatsApp service — and continue to develop strategies for mobile.

Rajan Anandan, vice president of Google for South East Asia and India, is leaving the search giant to oversee Sequoia’s new early-stage accelerator program (Photo credit: Sajjad Hussain/AFP/Getty Images)

It isn’t clear if Anandan’s departure is related to Beaumont’s recent promotion — you’d imagine that the two were among the main candidates for the top job at Google Asia — but heading to Sequoia is no slack move, particularly given the company’s increased focus on early-stage investing and Surge.

Now some words on Beaumont, who TechCrunch understands from sources is widely-liked within Google. His tenure in China is linked with the development of DragonFly, the secretive project to develop a government-friendly search service in China, but internally his star is rising thanks to Google’s improved business position in China.

DragonFly may (may) have been shuttered, but Beaumont is credited with helping Google build revenue in China through advertising deals, with The Information reporting that China-based revenue surged by more than 60 percent to more than $3 billion last year.

Scott Beaumont, Google’s newly-appointed head of Asia Pacific is widely credited with developing Google’s business in China in recent years, but that also included the controversial work on a proposed censored search service for Mainland China (Photo credit: Sam Yeh/AFP/Getty Images)

Like Twitter and Facebook, that has included dealing with state-back media and other organizations keen to lean on Western internet pillars to reach a global audience but, as an interesting report from The Information earlier this year showed, Google also set up robust on-the-ground systems to let SMEs and companies selling to the global market access Google services through third-party offices and resellers.

On the strategy side, Beaumont struck investments deals with e-commerce giant JD.com and HTC — which involved the acquisition of a smartphone division, in the case of the latter — inked a patent license with Tencent, put cash into some earlier stage startups and selectively launched some products in China.

It remains to be seen how Google’s China strategy will develop now that Beaumont has taken on more responsibility with a broader job and, indeed, what he will bring to Google’s overall strategy in Asia Pacific. The regional accounts for around 15 percent of revenue behind the U.S. and Europe, according to Google parent Alphabet’s latest financials, with 33 percent annual growth second only to Latin America.

from Microsoft – TechCrunch https://techcrunch.com/2019/04/02/google-reshuffles-its-leadership-in-asia-pacific/