Evolution, whether by natural selection or artificial, whether in species or in ideas, is all around us.
It happens slowly. Usually more slowly than we’re aware of, and definitely more slowly than we have the patience for.
The Economist has a short article about how the price of chicken has fallen by almost 50% in real dollars over the course of my lifetime. We didn’t see it happening, didn’t vote on the benefits and the costs, didn’t realize it was transforming a species (and us).
I’m doing a two-part podcast on how creatures (and culture) evolve. You can hear last week’s episode here, and the second part goes to subscribers on Wednesday, January 23.
Drip by drip isn’t a crowd pleaser, but that’s what makes real change happen.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/593451688/0/sethsblog~The-thing-about-the-chickens/
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