A thoughtful friend has a new project, and decided to integrate a podcast into it.
Talking to a producer, he said that his goal was to make it a “top 10 podcast on iTunes.”
Why is that the goal?
That’s a common goal, a popular goal, someone else’s goal.
The compromises necessary to make it that popular (in dumbing down the content, sensationalizing it, hunting down sort-of-famous guests and doing a ton of promo) all fly in the face of what the project is for.
It’s your project.
It’s worth finding your metrics.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/592347760/0/sethsblog~Dont-steal-metrics/
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