We spend so much of our time keeping promises, fretting about promises, whittling down promises… that we rarely put the effort into creating better ones.
More generous.
More urgent.
More personal.
Your brand is a promise and your work is delivering on it.
What have you promised us lately?
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/576605628/0/sethsblog~Make-better-promises/
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