Once a computer (or a player piano) begins to do a task, part of the appeal goes away.
Yes, the goods or services might be identical, but the story we tell ourselves about what they took to create disappears.
Effort is insufficient, but extraordinary effort (and our perception of that effort) can add value.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/570748052/0/sethsblog~The-struggle-is-real/
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