Like burning a hammer for heat

Yes, it's true that your hammer has a wooden handle.

But throwing it in the fireplace to get a few BTUs out of it is a huge waste.

The same thing is true of your reputation, of the relationships you have, of your hard-won trust.

Don't burn it just because you're a little chilled.

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/571031248/0/sethsblog~Like-burning-a-hammer-for-heat/