Here’s a simple test:
Ask a few people to name a logo they like.
With very few exceptions, people will choose a logo that’s associated with a brand they admire.
That’s because what makes a good logo is a good brand, not the other way around.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/562590406/0/sethsblog~The-truth-about-logos/
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