Preparing (for the test of time)

We have a word for the fruitless search for perfect: perfectionism.

And we have a word for what we do when we dumb something down to get approval: the committee.

But what do we call it when we work to make something important?

Something that will last? And be worth the effort?

It's tempting to treat things as disposable, to call it a temporary fix, to do it cheap and fast and apologize as we do.

But maybe this next thing we're going to do--maybe it will last. Maybe it will be like that novel from 60 years ago or the record album from 1962 or even the Flatiron building, 100 years later. Still around.

Not more polish, but more guts.

It might be worth the effort to confront the status quo, to own it, to leap.

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/441157774/0/sethsblog~Preparing-for-the-test-of-time.html