Drawing a line in the sand

There are two real problems with this attitude:

First, drawing lines. Problems aren't linear, people don't fit into boxes. Lines are not nuanced, flexible or particularly well-informed. A line is a shortcut, a lazy way to deal with a problem you don't care enough about to truly understand.

Most of all, drawing a line invites the other person to cross it.

Second, the sand. Sand? Really? If you're going to draw a line, if you're truly willing to go to battle, you can do better than sand.

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/273672576/0/sethsblog~Drawing-a-line-in-the-sand.html