"And then what happens?"

A simple dialog can turn opinions into plans (or perhaps, into less tightly held opinions).

We ask, "and then what happens?"

Flesh it out. Tell us step by step. The more detail the better.

No miracles allowed. And it helps if each step is a step that's worked before, somewhere and sometime else. The other question that helps with this is, "has that step ever worked before?"

We don't have a shortage of loud and strongly held points of view about business, culture, or technology. But it may be that finding the time to draw a map helps us get to where we want to go (or to realize that we need a new map). 

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/275815500/0/sethsblog~And-then-what-happens.html