You've reached the beginning

I was paging through a photo set that someone sent along and when I hit the left button one too many times, the screen popped up and said, "you've reached the beginning."

I guess that's right here.

And right now.

Always.

Sunk costs are real, but when making a new decision, they're immaterial. This is the beginning. Again.

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/246025332/0/sethsblog~Youve-reached-the-beginning.html