A simple algorithm for most endeavors:
Don't try to do things when everyone else is doing them.
Just about every system degrades under stress. It costs more, takes longer, gives poorer results.
The harder it is to resist the pressure to join the crowd, the more it's worth.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/247561886/0/sethsblog~Avoiding-bottlenecks.html
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