In search of palliatives

A palliative is a treatment that soothes even if it can't cure the illness.

By all means, whenever you can, fix the problem, go to the root cause, come up with a better design...

But when you can't (and that's most of the time, because the straightforward problems have already been solved), the effort you put into providing a palliative will not go unnoticed or unappreciated.

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/169225658/0/sethsblog~In-search-of-palliatives.html