First chance, best chance

I love books. A perfected technology that's five hundred years old, a chance to hold and share and actually feel the weight of an idea.

Here's a new project we've been working on:

Four years ago we produced the Behemoth, a giant of a book, containing years of my writing. Here's a photo of that book, along with an actual baby for scale. (Baby not included).

If you click to enlarge the picture, it will still be smaller than actual size, even if you have a big-screen monitor.

Four years later, we thought that it was time to make a new collectible book. 

Collectibles are a special form of book, not merely the vessel for the idea, but something worth acquiring and holding onto:

1. There will exactly one printing. After that, no more. If you want a copy of the first book we did, you'll need to find someone who leapt and got one when it was on offer last time.
   
   First chance is your best chance.
   
   
2. It's something worth keeping out, glancing at now and then, earning a spot on your coffee table or bookshelf. It's more than 400,000 words, the best of the blog posts, articles and ebooks I've published since 2012, with a host of surprises as well. I hope it delights you, gives you a smile and makes you think.

The book will ship in time for the holidays at the end of the year, and it might be perfect for someone you care about (or for you).

We need to order the paper from the printer four months in advance. If you're interested, consider reserving a copy today. You don't have to decide if you want to buy one yet... we'll tell you more about the book as we build it, and then you can decide if you want a copy or not.

The reservation form is here. Reservations end on Sunday, July 17. Thanks for being up for going first.

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/164743824/0/sethsblog~First-chance-best-chance.html