In the old economy, social connection was done to us.
"There's nothing to do around here." "I'm bored." "Nothing's happening in this place."
You could whine about the fact that your college didn't have enough activities, or that the bar was 'dead'.
Today, though, the obligation is on us to make our own magic. To find two sticks and turn them into a game. To organize our own conversations, find our own connections... most of all, to bring generosity and energy to communities that don't have enough of either one.
Freedom and leverage is great, but it comes with responsibility. We're all curators/concierges/impresarios now.
If the association or the chat room or the street corner isn't what you need it to be, why not make it into the thing we're hoping for?
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/158668990/0/sethsblog~Things-have-gotten-a-little-quiet.html
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