Some things are races, but not many.
A race is a competition in which the point is to win. You're not supposed to enjoy the ride, learn anything or make your community better. You're supposed to win.
At the end of a race, people congratulate the winner, and point out how well she did by winning. The rest of the field, the losers, well, hey, you tried.
Once you see it that clearly, so many things are clearly not races. And when we treat life that way, we cheat our customers, the people we seek to serve, as well as ourselves.
We sometimes abbreviate, "he won a particular race," to, "he's a winner." They're not the same thing.
[PS Here's a free e-copy of Steven Pressfield's new book. No strings attached, just a chance to share it early. And Do The Work is worth seeking out.]
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/158854552/0/sethsblog~Its-not-a-race.html
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