"I bought the diet book, but ate my usual foods."
"I filled the prescription, but didn't take the meds."
"I took the course... well, I watched the videos... but I didn't do the exercises in writing."
Merely looking at something almost never causes change. Tourism is fun, but rarely transformative.
If it was easy, you would have already achieved the change you seek.
Change comes from new habits, from acting as if, from experiencing the inevitable discomfort of becoming.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/151677638/0/sethsblog~Transformation-tourism.html
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