Yes, it can lead to wholesale destruction, but it's the incessant (but much smaller) daily tidal force that moves all boats, worldwide.
And far more powerful than either is the incredible impact of seepage, of moisture, of the liquid that makes things grow.
Facebook and other legendary companies didn't get that way all at once, and neither will you.
We can definitely spend time worrying about/building the tsunami, but it's the drip, drip, drip that will change everything in the long run.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/151124926/0/sethsblog~The-tidal-wave-is-overrated.html
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