The economics are compelling. Start a movie studio, a record label or a book publisher that only markets hits. No clunkers. No filler. Simply the hits.
Easier than it sounds.
Why doesn’t a musician go straight to a “greatest hits” record and save everyone a lot of time and hassle? Why doesn’t a salesperson only call on people who are sure to buy?
Because no one knows anything.
You won’t know if it’s a hit until after you bring it to market. Dylan recorded 50 albums. Picasso painted 10,000 paintings. VCs fund hundreds of businesses.
Do your best. Then ship.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/611765888/0/sethsblog~Only-the-hits/
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