Shun the people who have transgressed against cultural norms.
And shun the people who have stood with those people.
Shun the people who have a different solution to an urgent problem.
Shun the people who didn’t invite you.
Shun the people who aren’t shunning the right people.
Shun those who have slighted you.
And shun those who didn’t realize that they should be shunning those that you’re shunning.
Not much left.
Shunning is a powerful tool, it is a sanction that society uses to maintain norms. But it’s an absolute tool, a final resort.
It’s possible to connect with people without endorsing their worst actions. In fact, the best way to undo negative actions may be to engage with people to persuade them that there’s a different way forward.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/606042086/0/sethsblog~The-shunning/
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