Just?
The meaning of the word is the reason we used the word.
If we don’t agree about the meaning of the word, we haven’t communicated.
Instead of, “that’s just semantics,” it seems more productive to say, “I’m confident we have a semantics problem.”
Because that’s all of it.
The way we process words changes the way we act. The story we tell ourselves has an emotional foundation, but those emotions are triggered by the words we use.
Not just.
Especially.
[PS today’s the final due date for applications for the August altMBA. Hope to see you there.]
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/603342066/0/sethsblog~Thats-just-semantics/
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