The surprising secret of web headlines

It’s not that difficult to write a headline that people click on.

But a headline that people click on is rarely one that earns trust, sustained attention or action.

Which means that if you’re looking for more than a click, you’ll need to walk away from the bait and switch that’s now so common.

Just because you can trick people and swindle a click doesn’t mean you should. Because, as we know, measuring the wrong thing is worse than measuring nothing at all.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/599430482/0/sethsblog~The-surprising-secret-of-web-headlines/